Paragon Projection is adding Analog Way's LiveCore series of Premium Presentation Mixers to their inventory
UK - Analog Way has announced a new partnership with the AV rental specialist company Paragon Projection in the UK. Effective 1 July, Paragon Projection will have Analog Way's LiveCore systems available for rental all over the UK.

Analog Way, based in the Midlands and Central London, provides high-end projectors and professional display equipment for exhibitions, conferences & training seminars. Paragon Projection is adding Analog Way's LiveCore series of Premium Presentation Mixers to their inventory. Several Ascender 16-4K and Ascender 48-4K units will be available for rental from 1 July.

Mark Davies, sales manager at Paragon Projection Ltd states, "We have been looking into investing in high-end switching equipment for a while now and when Analog Way launched their LiveCore series we realized it was the perfect solution. One of the key factors' when making our decision to invest in the LiveCore series is the versatility of the range where the units can be used on their own for small events or multiple units can be linked together for larger events. Within a fleet of high end projectors and displays, the LiveCore series will fit perfectly into our rental inventory."

John De Cet, EMEA sales director at Analog Way comments, "Paragon Projection is the first dry hire cross rental company for professional AV equipment in the UK. The company has a fleet composed of the latest display technologies, and Analog Way is proud to have its LiveCore series as part of their inventory. This new partnership will enable Analog Way to better serve the UK market while relying on Paragon Projection's expertise."

(Jim Evans)


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