The video is a two-scene set up, with Sweeney and Hoge performing on a white bed against a stark, black background. The idea for the chorus was to have a complete opposite, almost oxymoronic feel to the forlorn meaning of the song. Sweeney and Hoge sing into a vintage microphone while the FLEXCurve blasts imagery of blissful wedding days and happier times.
Music video director Michael Poncé worked with PixelFLEX project manager Mark McIntosh to design the scenes to convey a direct and immersive emotional setting using the LED video wall.
"Actually having the LED video wall during the performance was great because one, they show up great on camera, and two, it helped to shoot a better story and ultimately helps to tell a better story," Poncé said. "I think you get a better performance out of the artist - they're also seeing the imagery some of the time, and it works a little better than something a little bit more traditional than a big wide, empty space. It's one more tool to tell a story. And they can be used for any other type of music video to tell a story."
The FLEXCurve screen can be curved from -10 to 10 degrees, allowing both concave and convex contours like the one used in the My Bed music video. With a refresh rate of more than 1200Hz, it is extremely camera-friendly and perfect for television and film. The curvable LED screen is currently used by many touring acts including reigning Academy of Country Music Entertainer of the Year Luke Bryan and movie star and rapper Ice Cube.
(Jim Evans)
