MediaLight Inc. is a New York City-based lighting and video design firm in the Motion Picture industry
USA - With over 22 years of experience in motion picture production, MediaLight Inc. is a New York City-based lighting and video design firm in the Motion Picture industry who has seen a number of revolutionizing technology innovations.

As LED video has continued to evolve its technology, designer Frank Blasko has been creating exciting applications that range from dynamic LED video backgrounds to LED video lighting. Now needing a solution that can work within all the parameters of his lighting and video designs, Blasko and MediaLight Inc. have made an investment in FLEXLite NXG 3.9mm and 8.9mm LED video technology becoming the newest PixelFLEX production partner.

"I've been working in the motion picture industry for over two decades and we are now seeing multiple opportunities emerging for the application of LED video lighting, so we wanted to be at the forefront of that technology," began Blasko. "Typically when you create effects for motion picture, it's shot on blue or green screen and then all of your CG is done in post-production. By using the high-resolution FLEXLite NXG LED, we are now able to record all of the background effects on camera in real time which gives the production a more dynamic and cost effective final result.

"During our research we looked at the different products and resolutions that PixelFLEX offered and one of the key elements was that the technology of the LED allowed it to be flicker-free on camera," admitted Blasko. "When I initially met with the PixelFLEX team we did a few technical tests in their factory, but then they sent me sample LED panels to use on-location for additional camera tests and to evaluate the stability of the product line. When all of our testing and research was complete, we found PixelFLEX to be the most stable technology and it has been outstanding.

"From a design perspective, I also wanted to use the FLEXLite technology as a lighting element on set as a moving, motivated source," continued Blasko. "This was a new technique that I had been working on as LED video technology evolved and I finally have a product that makes it work."

(Jim Evans)


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