PixelFLEX heads downtown to Macy’s
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The company contacted provider of digital brand media solutions Reflect, who installed a new FLEXLite NXG 3.9mm LED video display from PixelFLEX.
“Looking to add digital media to the new Brooklyn store design, the executives at Macy’s brought us on early in the project where they were originally concepting a large video wall composed of 55” LCD displays,” began Chas Thornhill, CTS, Reflect’s senior systems engineer. “I took one look at that and immediately started working to change the design from LCD to LED. In the end, we were successful in proving that LED would look better while being more cost-effective when considering the full installation and maintenance costs, and the FLEXLite NXG looks great in the new space.”
Now with fully front-serviceable video panels, plus seamless right-angle corner capabilities, the FLEXLite NXG is one of the highest resolution LED video displays on the market. Available in 2.6-6.25mm pitch options, plus a 6.25mm full outdoor IP65 version as well, FLEXLite NXG tiles are calibrated directly out of the box to ensure perfect color and brightness and will help you realize the full potential of your retail LED video environment.
“Macy’s has a few corporate owned LED displays, mostly in the Herald Square flagship store, so they weren’t completely unfamiliar with the technology, but they did have the idea it would be much more expensive over LCD,” continued Thornhill. “Using the entirety of the project cost including installation, maintenance and content creation, I was able to show them that we could bring in the LED wall at a little lower cost than the LCD.
“The installation was pretty interesting in that in between the escalator wells there is a 2-foot thick, 3000 psi concrete sheer wall that runs from the basement all the way to the top of the building,” explained Thornhill. “We wanted to hold the LED wall as close to the concrete as possible, so I designed a custom bracket that we fabricated here in New York, and then attached it to the concrete wall.
“We then attached the top row of the FLEXLite NXG LED tiles to the bracket and hung the remaining panels from the top row. When we got the bottom, we attached a couple of bolts to tabs so that the LED wall couldn’t be swung out without an authorised employee.”
(Jim Evans)
