PixelFLEX takes the ring with Aro Lucha
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Led by founders who have already achieved success in the professional wrestling industry, the production team understands they must create a dynamic environment that can match both the passion of the fans and the wrestlers taking the ring. Working with their partners at UNO Branding, Aro Lucha decided to enhance the impact of their design even further with the addition of a high-resolution video wall using a FLEXCurtain HD 6.25mm LED video solution from PixelFLEX.
“This is a relatively new production design as we only started the company in late 2017,” says Jason Brown, chief executive officer, Aro Lucha. “When we decided to launch the promotion, we wanted to focus specifically on Lucha Libre and its popularity in the United States. To do this, we needed to create the same sense of excitement that our fans grew up seeing in Mexico. With our backgrounds in professional wrestling production, we have always relied heavily on LED video, so it was a natural choice for us to bring the FLEXCurtain HD into our design.”
The FLEXCurtain HD is a lightweight and flexible LED video screen designed for high resolution video playback and video effects for indoor and outdoor applications. Its hi-res LED video can be driven by any DVI output, and the multi-directional, flexible design of the FLEXCurtain HD makes it easy to store and transport. FLEXCurtain HD is 60-90% lighter than the competition, and using the quick-lock system, 500 square feet of FLEXCurtain HD can be setup and broken-down in under 15 minutes.
“To give our fans an authentic taste of home, we needed a bright, colourful environment filled with action, music and entertainment, all rooted in the Hispanic and Latino culture,” continued Brown. “Our two founders, Ron and Don Harris, had both worked with PixelFLEX in a live event environment, and we were familiar with their work in the touring industry as well. We have always felt that we needed to surround ourselves with experts, and the team at PixelFLEX was no exception.
"At our events, we set up the FLEXCurtain LED wall behind the entrance staging elements, so as a wrestler is announced and comes on stage, they are standing in front of the high-definition video,” explained Brown. “During this time, it is typically playing their entrance visuals, and then we also use it for our own show storylines and content. At the end of the day, we are storytellers and there is simply no better visual than a large, high-definition LED video screen.”
As with many sports and entertainment productions, corporate sponsorships are a key component to the success of the programme. By implementing the FLEXCurtain HD LED video wall into their event design, Aro Lucha is now able to offer their partners a dynamic, visual medium to heighten consumer interest and engagement.
(Jim Evans)
