"The traditional buying pattern is to purchase the display first and then work out how to get the required content onto it. My experience allows me to look at things in a different way. My approach is to find out exactly what the client needs the end result to be, and then source and engineer the best products available to do the job."
Hassock spent twenty years with Reuters news agency, where he oversaw its trading room displays and video systems and was the instigator of analogue systems for structured cabling networks. "This was a revolutionary concept that launched multimillion pound businesses," says Hasssock who designed the audio-visual systems for Reuters' internet café, Refresh, in its Fleet Street HQ. The six metre wide and four metre high Information Travelator won the 2002 Design Week Award for Most Innovative Use of Technology in a Public Space.
"I see narrowcasting as the future of information dissemination and advertising," concludes Hasssock. "Networked display systems are on the increase and it's exciting to be a part of the future."
(Jim Evans)
