UK / USA - The Professional Lighting and Sound Association (PLASA) has announced the formation of a new commercial subsidiary, PLASA Media Inc, which will publish a new, high-quality magazine for the Americas market - Lighting&Sound America. This monthly industry publication will launch in Spring 2004 and will cover the use of professional lighting, sound and related technologies in entertainment, presentation, club and worship applications.

The New York City-based team will consist of four well-respected and high-profile individuals from the industry - publisher and general manager Jackie Tien, associate publisher Adrienne Gurman, editor-in-chief David Barbour, and senior technical editor Michael S. Eddy, all of whom have extensive experience and knowledge of the industry.

The team will work in close collaboration with PLASA's chief executive Matthew Griffiths, and the existing PLASA Media team in the UK, publisher of the highly-respected Lighting&Sound International magazine.

Matthew Griffiths, CEO of PLASA, comments: "PLASA is thrilled to be able to capitalize on this new opportunity that has presented itself in the US market, and to be able to recruit the caliber of staff that we have. It's no secret that we have been watching the American market for a number of years now, and we have believed for some time that there is a requirement for an industry magazine that is driven more by industry needs than by commercial necessity. All the companies we have spoken to in researching this venture have unanimously stated that they feel PLASA is in the best position to provide a targeted publication, influenced by the industry itself. Our credentials are proven by our brand-leading publication, Lighting&Sound International, and we believe that we can further develop that quality through Lighting&Sound America."

Diane Grant, managing director of DHA Lighting Services and the chairman of PLASA, says: "As an industry trade organization, it is absolutely right for PLASA to take a role in a venture such as this, and entirely in keeping with our strategic plan. Publishing is one of the strengths of the PLASA organization, and our aim is to bring this publishing expertise to this exciting market to provide a high-quality magazine, produced by American industry people, for the American industry."

Jackie Tien comments: "I am honored and thrilled to have the opportunity to continue working in the industry alongside such industry veterans as David Barbour, Adrienne Gurman, and Michael Eddy and in partnership with the professional team at PLASA. I grew up in this industry and look forward to serving it for years to come under the PLASA banner."

"This is an exciting chance to create a magazine that is by, for, and of this industry," adds David Barbour. "This is an industry in transition and we'll be covering everything that happens. More important, we'll provide a forum for people to express their various points of view. Working with PLASA, we feel we can make a real contribution."

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Jackie Tien has worked in the entertainment technology industry for over 20 years, most recently as Publisher of Lighting Dimensions and Entertainment Design ma


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