UK - The Power of Events, the not-for-profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, has announced the expansion of its UK Schools Engagement Programme with the launch of the North West Hub, its largest region yet, spanning Liverpool, Cheshire and Manchester.
This initiative will connect thousands of young people with the dynamic world of events, providing insights, inspiration, and career pathways into the industry.
With ambassador registration now live on the Schools Engagement Programme portal (schools.thepowerofevents.org), industry professionals in the region are invited to sign up and support the next generation of talent by volunteering as little as an hour to the initiative. The first wave of school engagements will begin in early May across the region, with the ambitious goal of reaching 30,000 young people in the first year.
To kick off this initiative, The Power of Events invites all ambassadors and industry professionals in the region to an exclusive launch reception at the conclusion of the Production Futures’ event on 28 April at AO Arena, Manchester. This event will provide an opportunity to learn more about the programme and network with fellow ambassadors and sponsors.
This programme expansion for 2025-6 is made possible with the sponsorship from leading event industry organisations across the North West, including ACC Liverpool, Adlib, AO Arena, Clarity BT, Co-op Live, Aviva Studios, home of Factory International, Manchester Metropolitan University, Production Futures, Sterling Event Group and World Boxing Championships Liverpool 2025.
Mayor of Greater Manchester, Andy Burnham, said: "The events industry is a vital part of our region’s economy, culture, and identity. The launch of the North West Hub for The Power of Events Schools Engagement Programme is an exciting step in connecting young people with the wealth of opportunities in this dynamic sector. By inspiring the next generation, we are ensuring that Greater Manchester continues to lead the way in events and live experiences."
Liverpool City Region Mayor Steve Rotheram said: “From Eurovision to Taylor Swift to the Grand National, here in the Liverpool City Region we know just how valuable major events are, providing unforgettable experiences, exciting opportunities for local people and boosting the local economy. This new North West Hub will play a key role in enabling young people to build careers in this exciting and rewarding field and I’d encourage potential ambassadors to sign up to the school engagement programme.”
Zoe Ward, sales director ASM Global commented: “The AO Arena is delighted to partner with and support Power of Events on this important initiative, as we reflect their aim to showcase, respect and value the world-leading UK events industry. The North West of England is home to some of the most incredible opportunities for the next generation of event professionals, and we’re proud to be playing our part in shaping the future of our industry.”
The Power of Events is already operating in five regions – East of England, Hertfordshire, Birmingham, South Coast and Edinburgh, with a projection of engaging over 50,000 young people across 300+ school visits in 2025 with the NW region coming online.
Sophie Beasor, programme lead for The Power of Events Schools Engagement Programme, commented: "The launch of the North West Hub marks a significant step in our mission to engage and inspire young people across the UK about the diverse opportunities within the events industry. With the incredible support of our ambassadors and sponsors, we look forward to making a lasting impact across Liverpool, Cheshire, and Manchester."
