Europe - PPDS, the exclusive global provider of Philips Professional, has confirmed a new technology partnership with True Performance, drawing upon its advanced proprietary control system for Pantone Validated colour performance, automatic calibration, and near-zero latency, together with a forthcoming range of advanced Philips dvLED displays, all produced in Europe.
Trade-ready for government and MOD settings, including TAA compliance, this latest high-profile partnership continues PPDS’ focus and commitment to delivering world-first and world-class ‘total solutions’ in the dvLED market space, adding extensive opportunities and unique capabilities for mission critical environments, where data security and video quality are paramount.
Founded in 1992 and based in Kassel, Germany – and with an international team and footprint – True Performance specialises in the research, design, development, and production of LED solutions for professional and commercial applications.
Extending PPDS’ growing portfolio of TAA compliant, military grade secure displays – which includes Philips Signage 4000 Series D-Line and Philips Videowall X-Line – the new Philips True Performance dvLED solution, including both panels and controller, will be produced and calibrated in Europe.
Soft launched at ISE, customers can enjoy up to 7,680 x 4,320 resolutions, 240Hz frame rates, advanced greyscale and colour fidelity, plus near-zero latency, ensuring optimum conditions for reproduction via camera systems.
Jeroen Brants, global product director dvLED for PPDS, said: “For this new range we are augmenting the already proven benefits of our leading Philips Unite LED line-up with new functionality from True Performance to create a brand new total solution. The production in Europe makes it even more compelling, with our global product managers and technical support based here, and many of our customers requesting a made-in-Europe solution and TAA compliance.
“And of course, with the colour accuracy that can now be achieved, it makes this ideal for our partners needing that perfect brand representation, for instance, with Oracle Red Bull Racing.”
True Performance’s technologies broke new ground in 2024, with the company becoming the world’s first dvLED solutions provider to be Pantone Validated and Pantone SkinTone Validated, certifying and ensuring colour accuracy.
Yury Romov, CEO of True Performance, commented: “We are excited to partner with PPDS to bring our True Performance technology into these new Philips Professional Displays. Together we bring a unique proposition into the global market.”
Martijn van der Woude, VP global marketing and business development at PPDS, added: “At PPDS, we have adopted an open approach to the way we do business. We can’t do everything ourselves and there are some truly fantastic technologies in the market that, in partnership, bring augmented benefits and even greater choice and value to our partners and customers. This technology partnership with True Performance adds new strengths to both our businesses and we look forward to the opportunities ahead.”
