The deal will see Prase Engineering, located in Venice, become the primary contact for all three brands in the country from September, with exclusive access to extensive library of Lab.gruppen and Lake amplification and processing products adding to their exclusive access to high performance loudspeaker ranges from Tannoy.
Ennio Prase, CEO of Prase Engineering, commented: "We have had a very strong working relationship with TC Group via the Tannoy brand for some time, so it is a joy to finally add products from Lab.gruppen and Lake to the offering for our customers. Both of these brands have a strong reputation for quality, and we look forward to enhancing that reputation in Italy."
Stephan Grawe, TC Group's international sales manager for Tour and Install, said: "Prase Engineering have been one of our strongest international partners for some time, so it makes keen business sense to align our brands with a company like them. Their record of quality service and outstanding training was one of the key reasons for making this decision, and I'm sure they will provide the very best for Lab.gruppen and Lake customers in Italy."
(Jim Evans)
