UK - The promotional video for the track Pretty Girls Rule The World, the band 10 Reasons To Live were filmed by Lightening Productions at Pinewood Studio's Stage F and the set featured a large Lighthouse R16 screen, supplied by PSL Events.

The Lighthouse screen was used as a backdrop of the catwalk that featured girls who had replied to an appeal on the band's MySpace web page.

Video director Charlie Lightening says: "Having seen other music videos using LED video walls I knew that, as a video director, I could do something amazing with it.

"I wanted a strong, clean image when the cameras were zoomed back, but also to have a pixellated style of image when the cameras zoomed in close. I approached R16 from an artistic point of view, it was the right screen to achieve the effect that I want."

(Jim Evans)


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