Philip Norfolk, regional sales manager for PRG Europe, chose Spectra due to their strong sales organisation and high-profile productions, including the prestigious Eurovision Song Contest. "We are overwhelmingly excited about having Spectra as the new Wybron dealer in Sweden. This relationship will benefit everyone involved and gives us a strong force in such a vibrant market."
Keny Whitright, president and founder of Wybron, is equally pleased with the agreement. He commented, "PRG has a strong knowledge of dealers in Europe. I know in Spectra they have aligned Wybron with a company well-suited to promote our product line."
Spectra showcased a popular Wybron product at a premier event on 10 December, the Nobel Prize Banquet, held at City Hall in Stockholm. Wybron's Nexera luminaires washed an entire wall of recessed doorways, as a backdrop to the Allmänna Sången Choir during the event. With such an attention-grabbing debut, PRG Europe and Wybron are confident that Spectra will be the perfect compliment to their European presence.
(Lee Baldock)
