USA - Production Resource Group (PRG), the world's leading provider of entertainment and event technology solutions, today announced it will extend its branding in Germany and the UK to integrate the brand of the recently acquired XL Video Group. The integrated companies will be known as PRG XL Video for a transition period while the operations are being merged.

PRG will continue to use its brand name in all other countries across Europe and North America. XL Video teams in those territories will be immediately transitioned into the PRG family.

"Part of our decision to acquire XL Video was the premier value of its brand in many of our markets," said Jeremiah J. Harris, PRG's Chairman and CEO. "We recognize that the XL Video name and logo are synonymous with outstanding quality, customer service, and technical expertise in some of our territories, equal to that of PRG - and so after careful consideration, we have decided to operate with integrated branding for a transition period in those locations."

"Our aim when joining the two companies was to create a strong foundation for continued growth," said Stephan Paridaen, PRG's President and COO. "We believe integrated branding in Germany and the United Kingdom is a terrific introduction of our combined capabilities to our customers and markets."

(Lee Baldock)


Latest Issue. . .

Save
Cookies user preferences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Analytics
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics
Accept
Decline
Advertisement
If you accept, the ads on the page will be adapted to your preferences.
Google Ad
Accept
Decline