The brief was to advise World Duty Free on the best and most innovative way to operate a fully integrated sound and visual media marketing package in their stores. Working with one of London's top retail design agencies, JHP and leading visual brand Sony, Pro Audio Systems created an integrated network of high quality audio systems in 13 zones across seven World Duty Free stores in the Terminal. Each zone had specific requirements varying from beauty areas and cocktail bars to arrivals areas.
The provision of clear, intelligible audio was the primary goal, coupled with designs that reflected the ambience of the store, all linked into an innovative software system. To achieve this, Pro Audio Systems' technicians employed sophisticated prediction and measurement software. Some of the world's finest audio products were then employed, including Meyer Sound loudspeakers, Klark Teknik signal processors, Lab.gruppen amplifiers, and a range of ancillary products, with excellent results.
Mark Riches, World Duty Free managing director commented: "We are delighted with the results. Pro Audio Systems have helped us to realise our ambition of delivering a world class store, with world class and ground breaking systems. The audio system is second to none and a real first in travel retail."
Having been tasked with such a prestigious project it was essential that strict design criteria were met. Pro Audio Systems' managing director Brian Lumb has been working with the retailer for the past two years, and has brought the project to a successful conclusion, on time and within budget.
Heathrow Terminal 5 is one of many recent projects completed by Pro Audio Systems. Other notable installations include sound systems for Huddersfield Town Hall and Harvey Nichols in London, Manchester, Edinburgh and Leeds along with sound and lighting installations for Liverpool St Georges Hall and the El Shaddai International Christian Centre at their new headquarters, the Hippodrome Theatre, Golders Green.
The company, established in Bradford since 1988, also provides associated services including equipment hire and sales, and technical services for any type of event and installation.
(Lee Baldock)
