The acquisition will add depth to Proel's position in the marketplace, allowing it to benefit from the strengths and reputation of an internationally renowned company which, for 25 years, has specialised in the design and manufacture of high end sound reinforcement products. The Proel Group is strongly committed to a strategy of growth and development which is built on a policy of carefully nurturing and exploiting the intrinsic skills of its various companies.The basic structure of the companies will remain unaltered, each continuing to operate independently on a day-to-day basis. By joining the Proel group, Turbosound will benefit from additional financial backing, enabling it to increase its research and development activities, speed up time to market and introduce more new products.
"We see this as a tremendous opportunity," says Turbosound's managing director, Philip Hart. "Being part of a larger group will allow us to build rapidly on what we have already achieved. Proel is exceptionally well placed in sectors of the market where Turbosound hasn't previously focused and we can learn from that. In turn, Turbosound's profile in the higher end of the sound reinforcement market and its enviable reputation among touring companies and contractors will help to pull the Proel companies into new and profitable sectors."
Fabrizio Sorbi, founder of Proel adds: "Over the last 15 years, Proel has focused all its efforts on anticipating the future needs of its customers. Its rapid growth has dictated a dynamic development model, but its core values have always been firmly grounded on maintaining a strong identity in the market and producing high quality products.
"Turbosound's team, lead by Philip Hart, is a highly skilled and specialised resource which will benefit the whole Proel group. Through this acquisition, we will be able to meet all the needs of the sound reinforcement sector as well as our more traditional markets. We are very pleased to be working with Turbosound, not only because of the advantages and opportunities this will bring, but because of the amazing qualities of its staff."
(Chris Henry)
