India - Proel has confirmed announces its entry into the Indian market. Headquartered in Sant'Omero, Italy, Proel offers a diverse portfolio of 10 brands encompassing professional audio, commercial audio, conferencing systems, lighting, stage equipment, musical instruments, and associated accessories. The company has strategically positioned itself globally, with offices in the USA, UK, Tunisia, South Korea, and now, India.
The decision to invest in India is a testament to Proel's commitment to expansion and growth in emerging markets.
The Indian operations are based in Bangalore led by Nagaraj Mallikarjun and the sales team in Delhi, which is led by Shantanu Banerjee. There are plans underway to establish a presence in Mumbai shortly. “This strategic move has been in development for three years, culminating in a state-of-the-art warehousing and logistics facility in Bangalore, set to expand across key regions in India,” says Proel.
The vision for Proel India was catalysed by Chandan Mahtani, managing director of M-Global Singapore & India, engaged by Proel to spearhead business development in Asia. Mr. Mahtani's proposal was embraced by Proel's CEO, Giacomo Sorbi, signifying a shared vision for strategic expansion in the Asian market.
Chandan Mahtani comments, "Entering the Indian market directly aligns with our strategic growth objectives. We are excited to engage with diverse stakeholders including Government agencies, Architects, consultants, system integrators, Retailers both on and offline, artists, engineers, and more, building a vibrant Proel Community in India.”
Proel India represents a joint venture between Proel and M-Global, with Chandan Mahtani heading the business development.
Mr. Sorbi, Proel CEO, emphasised the long-term perspective of this venture, stating, "India's dynamic market presents immense opportunities for Proel's brand to flourish. We are dedicated to supporting Proel India comprehensively, ensuring robust after-sales support and availability of spare parts across India.
“Proel India's commitment to excellence extends beyond products to comprehensive after-sales support, ensuring customer satisfaction and peace of mind for end-users. With this strategic entry into India, Proel anticipates a significant impact on the event technology landscape, bringing innovation, reliability, and unmatched quality to the Indian market.”
