Walmart meetings go virtual with disguise xR
- Details
Walmart needed to address a global audience of investors in its annual Investor Community Meeting (ICM), as well as key management personnel in its Year Beginning Meeting (YBM), remotely. Partnering with experiential event company LEO Events, Walmart invited Xite Labs, a long-time disguise creative and workflow partner, to deliver a custom-built stage powered by disguise xR at Walmart’s headquarters in Bentonville, Arkansas, to host the two virtual events.
Using the extended reality set-up, speakers could present information, showcase statistics and accent the meetings with augmented reality elements to add layers of visual interest and engage viewers in a compelling