Genelec blends cycling culture with sound
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Germany - Located in the heart of Berlin, MAAP's experiential retail space merges cutting-edge design with cycling culture. As a premium performance cycling apparel brand, MAAP is known for ‘seamlessly merging aesthetics with performance while crafting physical spaces that embody its brand ethos’. When the Berlin MAAP LaB opened, sound was recognised as a pivotal element in shaping the customer experience, and Genelec Smart IP loudspeakers have been integral to the project's success.
The Berlin MAAP LaB focuses on fostering a sense of community. “Our LaB is a cultural touchpoint for the cycling community, a space that connects with Berlin’s dynamic spirit,” says Matt Ward, manager of MAAP LaB in Amsterdam, but who played an active role in the Berlin project. Ward has a long history as a music professional and led the effort to transform sound into