Prolight+Sound faces industry challenges
- Details
For the first time since 2019, Prolight+Sound will take place without global travel restrictions. As a result, the show has seen a significant increase in internationality: 56 percent of exhibitors come from outside Germany. In close cooperation with associations, companies and other partners, Prolight+Sound offers a programme that is geared to the current challenges facing the industry. Professionals will receive valuable inspiration on energy- and resource-saving events, personnel development in times of high demand for skilled workers and more gender equality in the event industry.
“The event industry is recovering and the confident underlying mood is being transferred to Prolight +Sound, which, together with the industry, is back on course for growth,” says Wolfgang Marzin, president and chief executive officer, Messe Frankfurt. “Jointly, we are looking to the future – with a lot of positive energy, but also with respect for the tasks ahead. In close cooperation with the sector, we create a place at Prolight+Sound where great ideas for the business of tomorrow are born.
“We anticipate four days full of innovative technologies and creative solutions. And we are particularly looking forward to an emotional reunion with our colleagues in the global event industry.”
Demographic change is already having an impact on the personnel situation in the event industry. Against this background, topics such as recruiting and staff development are more present at Prolight+Sound than ever before.
The Future Hub in Hall 11.0 bundles content that is of particular interest to newcomers to the industry. The area functions as a meeting point between young talents and companies with vacancies as well as educational institutions in the event sector. In addition, the Future Hub offers a presentation area for innovative start-ups.
In addition, Prolight+Sound invites students to the Future Talents Day on Friday, 28 April. The theme day offers a specialised range of lectures on career scenarios, networking events with exhibiting companies, behind-the-scenes tours and much more. A special highlight on Future Talents Day is the “Technology Live on Stage” event. Here, visitors experience a complete event process in a mini format and get an insight into the variety of jobs and trades that are necessary to make an event a success.
A valuable impulse for more gender equality: together with the Women in Lighting (WIL) initiative, Prolight+Sound is implementing new offers that put the achievements of female professionals into the spotlight and motivate women to pursue a career in the event industry.
The European Association of Event Centres (EVVC) organises daily Green Sessions on the Main Stage in Hall 11.0. In addition to technological solutions for more climate protection, the main topics include social sustainability, environmentally friendly tour management and sustainability communication. Messe Frankfurt’s Sustainability Board is also actively participating in the Prolight+Sound conference programme. It provides an insight into how the company meets its social responsibility for more sustainability, which steps have already been implemented and where these are already visible at the fairs in Frankfurt.
