Dubai-based Production Technology LLC (Protec) recently staged a spectacular, integrated sound, light and pyrotechnics show to launch Dubai Media City to an invited audience of 2000 VIPs. Guests were granted stunning views of the production from a grass amphitheatre in front of the three state-of-the-art buildings, during which a 24m x 9m backdrop of the stage was lowered, opening up sightlines to the glass edifices which became the focus of the show. The buildings were then lit in yellow, red and blue, virtually creating a large scale replica of the Dubai Media City logo. The entire six minute sequence was choreographed to a specially-commissioned musical composition which flooded the site through a 50,000W sound installation, culminating in a vivid pyrotechnical display that boasted over 6500 effects. Over 1500 lights were installed inside the buildings to illuminate them and a further 180 intelligent luminaires were used to light the arena and surrounding landscaping, using over 260Km of cabling.

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