Utilising two 15K projectors to create a light projection, Projection Advertising adorned the building -on the corner of Baker Street and Paddington Street - with a contemporary interpretation of the famous psychedelic-style mural by Dutch group The Fool, which had originally adorned the Apple building in its heyday. The image was projected with the strapline 'another beautiful place for beautiful people' - echoing Paul McCartney's description of the Apple Boutique as 'a beautiful place where beautiful people can buy beautiful things'.
"It was wonderful to play a part in such an historic occasion," explains Tom Burch, managing director of Projection Advertising. "The launch of these fabulous apartments marks the 45th anniversary of the closure of the Apple Boutique and the move of Apple Corps, and it's also 50 years since the phenomenon of 'Beatlemania' first took hold. We hope that through our interpretation of the original mural we've managed to recreate a sense of the avant-garde which the Fab Four were renowned."
(Jim Evans)
