UK - QSC Audio has confirmed the appointment of Shure Distribution GmbH as its new distributor in Germany; this is one of several new territorial appointments announced by the company to coincide with PLASA 2007 in London, as it looks to streamline and consolidate its position in the global marketplace. The new agreement takes effect from September 2007.

Greg McLagan, vice president global sales at QSC Audio, commented, "We were looking for a partner sharing our passion for sound and performance, being dedicated to QSC and our products. We are very happy having found exactly this partner in Shure Distribution."

Shure Distribution's newly-appointed product manager for QSC, Marcus Bäumler, responded, "We see the complete line of products as having huge potential in the German market. Over the years QSC has put together a very competitive portfolio of products, all of which have a convincing set of features and strong benefits for customers and users in Germany."

Additionally, QSC Audio has appointed Interton Electroacoustics as its new distributor in Hungary. The new agreement took effect from August 2007 - although the Budapest-based operation, which was set up in 1990, has been aware of QSC's pedigree for a good deal longer. "We discovered QSC products in 2000 on a large-scale project, but were not in direct connection with the company until much later," notes the company's managing director, Géza Balogh.

(Jim Evans)


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