Situated in a 500sq.m split facility in the New Territories, it will support the burgeoning Asia Pacific region with a comprehensive operation, from localized sales, service, and support capabilities to managing the supply chain and offering 24/7 back office support and product training. Its geographical scope will extend from the Indian sub-continent to the West right across the Far East to Australasia, and also incorporate the powerful China and Japan markets.
Commenting on the development, Harold Yin, QSC senior VP, global sales & marketing, said that the opening of QSC Asia had been the culmination of a strategic five year plan, and had been expedited following "the strengthening of our Asian infrastructure." He explained, "First we needed to 'earn the right' to enter the market and have the right management team in place."
In April this year the company took a significant step in that direction by recruiting the experienced David Fuller as sales manager for the region, at the same time appointing project application support technician, Sebastian Chong, as product specialist for the Asia Pacific region.
It was after Harold Yin was drafted into the company two years ago to start developing global strategies that the momentum really started to throttle up. "Though the global recession then slowed down that momentum it didn't stop us spending 18 months of solid planning through 2009," he said. With the market in Asia Pacific continuing to grow, by early 2010 QSC had identified this region as a critical priority, and Hong Kong as the base from which to service it.
"We will be putting in all the support functions - including sales and marketing, technical support and training. We have a theatre in which to present seminars, and with Asia becoming an early adopter of Q-Sys [QSC's advanced digital network architecture], this is vitally important," confirmed Mr. Yin.
"QSC carries a high brand premium and we need to demonstrate the ability to deliver service and support as well as training and education. High levels of technology, as represented in our Q-Sys offering, demand highly technical consultative sales and support capabilities. It's therefore important for us to be able to educate our distribution and sales partners, and provide customers with a compelling reason for buying QSC."
Added QSC CEO, Joe Pham, "This represents a significant investment for QSC. We are excited about our prospects for growth in the Asia Pacific region, which requires strengthening our capabilities, and enhancing our partners' capabilities as well."
(Jim Evans)
