Designed by Muze Studio of Israel, the website splits into two business divisions, just like the company itself; wireless event lighting and architectural lighting. The site features Astera's new corporate colours and new logo, and has generally de-cluttered the information on display from its previous web offering. The new site features extensive downloads for the company's wireless range, and a comprehensive support section built up from years of queries and solutions. All of the core products are displayed on the site with data, images and accessories for each product listed alongside.
The architectural section of the new site displays Astera's most impressive projects and comes with information, a specification, images and videos to give the user the best experience when sliding through the projects. Hanan Yariv, technical director at Astera LED-Technology, commented: "The new website will give users a better understanding of the capabilities of Astera products and lighting solutions. The site is full of information and images yet lean for easy navigation, and it will only get bigger over the coming months as we add more projects, more sections and features."
(Jim Evans)
