The company says the decision has been taken because, with under three months to go before the event, the organization does not have sufficient critical mass and quality to ensure the fair would be on the same high-quality level as its many other shows. By postponing Scenotech, Reed Exhibitions claims it is also "responding to the demand of major business and institutional agents in the sector, who are complaining that there are too many international events organized for this year."
Reed Exhibitions had previously re-scheduled the event from the original dates in January, to March in response to indications from "some important firms with interests in the sector" that March would be ideal for the exhibition. However, in view of what it calls "the lack of enthusiasm from the sector in general", Reed is again postponing the show.
According to the exhibition's managers, they will now survey the opinions of the entire sector, including both manufacturers and distributors of entertainment-related technology, and attempt to involve the sector's leading Associations in the event's organization, in the hope that Scenotech can successfully be organized in 2005.
(Sarah Rushton-Read)
