Rental companies light the sky for heroes
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On 22 March, for half an hour, companies and individuals - in fact anyone with access to a light - were invited to point it upwards and #LightTheSky. The idea was conceived by a Dutch rental company and became a clarion call taken up by numerous entertainment rental companies, venues, broadcasters and others, by people working in every segment across the whole Benelux Region with some extremely creative results.
Heart shapes were a popular choice and many of the lighting schemes utilised Robe products - MegaPointes and Pointes were a favourite for their brightness - however other products and brands were also involved in this spontaneous and imaginative expression of solidarity. It highlighted gratitude for essential workers in the health service, transportation, law enforcement, supermarkets, education and many more sectors who are keeping our countries going during the coronavirus pandemic.
All participants observed the strict rules now in place throughout Europe on social distancing and other safe working practices during the crisis.
Robe’s CEO Josef Valchar comments, “It’s heart-warming to see the entertainment technology community energised and engaging in actions like this and showing its support for everyone. We’re all affected, and by standing strong together we can help each other survive and deal with the huge challenges our incredible industry faces in the immediate and longer-term future.”
Also over the weekend 183 radio stations across Europe and including the UK - from Spain to Slovakia, Luxemburg to Latvia - conducted a synched play-out of the classic 1963 hit You’ll Never Walk Alone” by Gerry & The Pacemakers.
Galvanising actions like these are taking place all over the world while people embrace the spirit of community and help each other get through the pandemic.
(Jim Evans)
