The company will be headed by Louis Teo as regional sales manager. Teo has a highly successful track record with the Robe brand via his company Light + Sound Distribution, which continues to operate as Robe's Singaporean distributor. Robe (S.E.A) will oversee general sales and service support as well as project co-ordination in Bangladesh, Brunei, Cambodia, Indonesia, Laos, Myanmar, Singapore and Vietnam. The company says that existing distributors will continue to receive their supplies directly from the Robe factory in the Czech Republic, while Robe (S.E.A.) will establish new dealers and distributors in territories not yet covered by Robe's current sales network.
The main objectives of Robe (S.E.A.), the company tells us, are to establish a stronger brand presence across South East Asia and to provide more immediate and comprehensive support to all Robe dealers and distributors and also to the increasing amount of projects in the region. It will also seek to cover new territories in South-East Asia, currently unexplored by the existing dealer/distributor network, as well as providing optimised technical and business support to the current dealers/distributors. Robe (S.E.A.) will also be ideally placed to collaborate with its dealers and distributors on major events and special projects.
Louis Teo will work closely with Robe's International Sales Manager Harry von den Stemmen, who will focus tightly on this area in 2005.
(Lee Baldock)
