Robe strengthens presence in North Africa
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The move by Robe Lighting France is to develop and strengthen the brand’s business, opportunities, and presence in North Africa generally, and specifically in these important French-speaking countries, recognising the potential of the region.
Terry has been working as a part of the Robe Lighting France team since 2019. The new role is an integration of what he’s already been doing across southern France and will offer great continuity for these dynamic countries, all with their own style, culture and unique environments.
The scope of Terry’s work will include discussing and pitching for new and potential projects with customers, and in particular defining their fixed installation market more clearly, as well as proposing inventive and imaginative technical solutions involving Robe and Anolis products that can be adapted to meet specific needs.
His work will include bringing Robe’s knowledge and visions in the stage, entertainment and architectural lighting markets to these three countries, where there is a large demand particularly in the fixed installation market.
Commenting on the new role, Terry stated, “It’s very exciting to be active in North Africa, there is a massive energy there. Being based in the south of France, regular visits will be easy and it’s important to reach out and learn first-hand more about the various markets and players.”
Robe France has already been involved in some major projects in North Africa including an installation at the new studios of 2M TV Morocco in Casablanca.
Bruno Garros, managing director of Robe Lighting France, stated, “We are delighted to offer customers in the French North African market a comprehensive and continuous range of services, support and expertise from the French subsidiary with this new setup.”
