Robe turns up the heat at PL+S 2023
- Details
This display of creativity and imagination featured 350 of Robe’s latest iSeries of IP rated products plus three performers including a silk acrobat at the Prolight+Sound 2023 expo in Frankfurt last week.
Adding extra performers, excitement and energy to Hall 12.1 of the Frankfurt Messe complex, the five-times a day show attracted record crowds who also enjoyed a carefully curated pre-show Voice of God sequence, highlighting the technical elements and innovation of each of the featured iSeries products.
All Environments was presented in a dynamic, specially devised 270-degree theatre / arena style format, designed and produced by Robe’s in house creative team. It illustrated how the different fixtures can be used, specifically demonstrating their robustness to elements like water, dust, fire, wind, snow, etc., thanks to a host of original patented features developed by Robe.
Robe CEO Josef Valchar comments: “Prolight is always a good show for us and 2023 was no exception! We have all seen how business has bounced back over the last year in spite of some extreme challenges, and everyone is looking forward to the future and to using all these great new technologies and creative tools we have brought to market.”
A full Robe team plus most of their European distributors enjoyed the show. “We were delighted to see a fantastic international response with guests from every continent including leading designers and specifiers, all visiting the stand and getting immersed in the show and most importantly, being face-to-face with one another again,” added Josef.
Two constantly busy demo rooms - one private and one public - were dedicated to Robe’s now and future technologies - enabling close up product presentations.
For the final two hours of the expo on the first three days, Robe’s ‘Meeting Hour’ saw the booth take on a more social vibe as the famous Czech hospitality was rolled out and the good vibes continued to flow.
Robe’s full international team was joined by staff from all over Europe, the USA, Latin America, UK, Asia, Australasia and the pan-Pacific, plus a lively team of Robe Germany’s NRG (Next Robe Generation) students.
Being the finale show, the challenge was to increase the epic nature of the All Environments show, explained Robe’s lead creative Nathan Wan, who worked closely with his own team including lighting associate designer Andy Webb and lighting operator Jordan Tinniswood, together with exhibition manager, Tomas Kohout. The three performers were choreographed by Jay Marshall.
