Robe UK appoints new head of marketing
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“Lights set the scene, create atmosphere and can really bring any environment to life, so to be working with a market-leading moving light manufacturer is fantastic,” she commented.
Theresa will be based at Robe UK’s HQ in Northampton. The scope of her role there will include coordinating marketing activities across events, tradeshows and exhibitions, digital and social media and a range of integrated brand communications.
She will be collaborating closely with her colleagues at Robe UK as well as Robe’s international marketing / communications team to continue developing essential brand value and enhancing the company’s business opportunities in tandem with the immersive ‘end-to-end’ customer experience for which Robe is renowned.
Theresa joins Robe UK at a highly challenging time for the whole live music, show and event industry as the Coronavirus pandemic unfolds creating an extraordinary set of circumstances forcing companies, organisations and brands to revaluate their purpose and approaches to life and business.
“The quality and innovation of Robe’s products, the company’s commitment to – and valuing of – human relationships and their ability to react and adapt quickly to market shifts and requirements direct from the factory in the Czech Republic means we will be strong and well-positioned to hit-the-ground-running once we are through this crisis,” predicts Theresa.
