UAE - Robert Juliat has appointed Dutco Tennant as its Middle East dealer and will be exhibiting with them at this year's PALME Middle East show in Dubai.

One of the oldest business organizations in the United Arab Emirates, the Dutco Group of Companies has enjoyed a long and distinguished history since its foundation in 1947 by the late Yousuf Baker. Dutco Tennant is the Group's principal trading operation, with a sound reputation in the UAE and other Gulf States for its commitment and marketing abilities.

George Puthenkulam, general manager of Dutco Tennant, says: "Robert Juliat has long been recognised as a pioneer in the lighting industry and we are determined to bring as much extra value in our promotion of the Robert Juliat brand as possible.

"We want not only to supply the product, but to provide customers with the level of support that reflects the manufacturer's faith in the local market. We will be providing designs based on the products, supporting consultants, specifiers and end users, running training programmes and be available round the clock to provide a full, local service."

Robert Juliat has already achieved success in the Middle East with profiles and followspots in television studios including MTV Studio Vision, Future TV, LBC (Lebanon), Al Arabiya, Dubai TV and Saudi 1 & 2. Venues and shows with Robert Juliat products include Heritage Vision, Mall Of The Emirates, Festival City and the Robbie Williams 2006 concert.

The burgeoning architectural market is also an area in which Robert Juliat shines, with exterior advertising projections becoming very popular.

"Exterior gobo projection using the Robert Juliat Quincy and D'Artagnan, and even the long-throw followspots, provide really crisp images and deliver the advertised message extremely clearly," continues Puthenkulam. "Robert Juliat has such a broad and varied range of products that we are eager to promote them into every market in the region. Lighting technology does not change dramatically and it is important for our customers to invest in good products which will last a long time. We are very excited about our new alliance with Robert Juliat which will enable us to bring such high standards to the region."

Robert Juliat are exhibiting at PALME Middle East for the third time, but this year for the first time with Dutco Tennant, where they will be showing the Lancelot 4000W HTI image projector and the 1800W HMI Victor followspot, as well as a selection of profiles and fresnels.

"We feel these two products are especially suited to the Middle Eastern market because of their power and projection capability," explains Robert Juliat's sales director, Lionel Garraud. "The Lancelot acts as a high quality, long throw image projector with DMX controllable gobo and colour changing abilities. This makes it ideal for exterior projection offering greater scope and creativity than a standard luminaire.

"The Victor is already making an impact in the followspot market which is growing rapidly and is already successful for us. The wedding market is huge in this region and a fast developing area for our profiles and followspots. We are very happy to have Dutco Tennant as our distributor. Their philosophy and approach matches that of Robert Juliat in many ways and we have every confidence they are the right people to promote the Robert Juliat brand successfully across the Middle East."

(Jim Evans)


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