Over the last few months Rycote has been creating a more dynamic and bold image for the company and its products. Barneys Strategic Communication has been working with Vivienne Dyer, Rycote MD, to create a new look which marks a new phase in the company's plans for the future.
"We have new and exciting plans for the future, both through continued innovative product development and in the way we will be raising our profile in the year ahead," says Dyer. "Endorsed by the new strapline Sound Sense, we are actively planning new initiatives that will raise our Rycote brand image and which will directly benefit our distributors. Similarly, we will be supporting our valued customers with more new products and product enhancements in the coming months."
The new Rycote identity is already rolling out with the first phase of the refreshed website plus redesigned product packaging and product branding.
(Jim Evans)
