Sam Ryder records at sustainable RD Studios
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This marks Ryder’s first venture into brand association since his public breakthrough in 2020. Rising to prominence after posting music covers on TikTok during lockdown, he went on to represent the United Kingdom in the Eurovision Song Contest 2022, finishing first in the jury vote and second overall, and was recently voted the UK’s favourite Eurovision entry of all time.
Captured in the colossal Studio 3, the shoot involved creating an entire concert (complete with Ryder’s band and dedicated fans) to promote Vodafone’s EVO plan, which offers more flexibility across new and refurbished phones.
As a project that promotes a sustainable alternative to buying new, the importance of utilising a sustainable production facility was paramount. Located in the heart of Park Royal, RD Studios was able to provide a state-of-the-art production facility in a central location, thereby minimising travel requirements and associated CO2 emissions.
The team were also able to take advantage of the automated dynamic truss to further reduce the carbon footprint of the production by eliminating the need to transport mechanical rigging and associated crew, as well as slicing rigging time.
Merman Branded producer Sam Linzell says: “We had a brilliant shoot at RD Studios, communication was really clear, and everything we needed was sorted with a smile. I can’t say how many times I had people comment on how nice the studio was, everyone was so impressed with the facility. On top of that, it has excellent green credentials, which is so important as we try to reduce our impact on the environment.”
Opened in April 2022, RD Studios has hosted an expansive roster of clients including Paramount, Amazon, Apple, ITV, and BBC, alongside playing host to a number of A-list talent including Will Smith, Jason Sudeikis, Kate Moss, Ellie Goulding, Rick Astley, and Lewis Hamilton. RD Studios has made waves in the industry with their facilities and green initiatives, earning them the title of most sustainable film studios in the UK.
A full production report on the Eurovision Song Contest 2023 will be published in the June issue of LSi.
