Screenco provided a 28sq.m Barco Dlite 10 LED display to Bloomberg, the international information media company, for use at a combined World Cup and evening film event at their Finsbury Square facility in London. The display was rigged under a temporary curved dome, erected to provide protection for the viewers from the typical English summer weather. Using a mixture of Barco 3 x 2 and 2 x 2 fast set-up rental structures, a display of 14 tiles wide by 10 tiles high was constructed. Terrestrial feeds for both the BBC and ITV provided the daytime World Cup football coverage, and in the evening the screen was used in a traditional cinema environment running well-known feature films from a DVD source.

Graham Filmer, Screenco director and general manager said: "We chose the Barco Dlite 10 for this high profile and prestigious event with Bloomberg because we wanted to offer the client a high performance solution that would reflect the Bloomberg identity to a very exacting city audience. The screen also satisfies the needs of some of the increasing concert touring and music work we are doing by offering a high quality flexible system."

Screenco’s client, John Farquhar-Smith, who produced the event, has been delighted with the screen and the service provided by Screenco. "Having worked with Screenco on previous shows I knew I would get a first class product and great back-up from the guys down in Fareham. The screen has been absolutely superb in terms of picture quality both during the daytime shows and evening screenings. We had a lot of rain in the first two weeks on site, which didn’t affect the screen’s performance and my client is ‘d-lited’!"

(Lee Baldock)


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