In his new role, McGregor, a former tutor at the SAE Institute in Dubai, will also drive knowledge transfer initiatives directed at the audio specialist's Middle East partners and customers.
McGregor will serve in Sennheiser Middle East's Systems Solutions Division and will report to the company's director of sales and marketing, Mig Cardamone, who said, "On-going digitization and the convergence of IT and audio technologies are prominent trends in the region's broadcast industry, while educational institutions are increasingly leveraging the latest audio solutions to enhance and revolutionize the classroom experience.
"John has a wealth of knowledge and experience specific to both these verticals which will help him guide customers in making sound investments. As he grows within his role, he will also extend his focus to segments such as installed sound."
Prior to joining Sennheiser, McGregor worked as a BDM at MediaCast, a Dubai-based distributor of professional audio/video solutions ranging from broadcast, live-to-post, and on-demand. He also served a five year tenure as a lecturer at the SAE Institute in Dubai.
Commenting on his new role, McGregor said, "I've always been very impressed with the speed at which the Middle East accepts and implements new technologies. Having worked in the production, education and sales sides of the industry, I know how the industry operates and I look forward to helping customers get to where they want to be. Sennheiser is at the very forefront of audio innovation and leadership and I am excited to be a part of this industry powerhouse."
(Jim Evans)
