From April 1, after a long and close relationship with Sennheiser AB in Stockholm, Sweden will join Denmark, Finland and Norway, giving customers direct access to top products, services and comprehensive consulting support for audio projects of all kinds.
Volker Bartels, Speaker of the Sennheiser Executive Committee, says: "Our experience has shown that setting up our own subsidiaries permits closer cooperation with the end customers. This transition will provide added value and make the best use of resources and infrastructure."
Paul Whiting, vice-president sales of the Sennheiser Group, says: "A local presence in Sweden will maintain a direct link with consumers and audio professionals alike. We are very much looking forward to serving the Swedish market with a world-class sales, service and support organisation for all our products and services."
Managing director of the current Sennheiser distributor, Christian Wollin says: "I see this as a logical way forward in the implementation of their on-going strategies. We will certainly look forward to the opportunity of working together again in the future."
Steen Peitersen is Sennheiser Nordic's general manager at the Holte head office in Denmark, and is responsible for the sales, marketing and service of all Sennheiser Group products including Sennheiser, Sennheiser Communications, Neumann and Klein+Hummel as well as sales of other third-party brands in the Nordic region.
(Chris Henry)
