With this further increase in sales revenue in fiscal year 2014, the Sennheiser Group is sustaining the continuous rise in sales seen in recent years. "We are very pleased to see a new record result," said Dr. Frank Heinricht, chairman of the Supervisory Board of Sennheiser electronic GmbH & Co. KG. "The positive sales development in all regions has once again confirmed the strategic orientation of the company." The CEOs of Sennheiser GmbH & Co. KG were also delighted by the figures: "This excellent result is the consequence of our long-term strategy which we aim to continue in the future," said Dr. Andreas Sennheiser. "We would like to thank all our employees for their commitment. It is them who have made this success possible," Daniel Sennheiser added.
More than half of the company's total sales in fiscal year 2014 were generated in the EMEA region (Europe, Middle East and Africa), which recorded stable growth of 2.1 percent. Business in the Americas region (North, Central and South America) also saw a positive development - in this region, sales increased by 4.0 percent. Having grown by 30.9 percent, the APAC region (Asia and Australia) made a significant contribution towards increasing overall sales. In addition to the newly formed sales subsidiary for Australia and New Zealand, the region benefited to a large extent from the Digital Dividend in Japan, where public funds were made available to convert wireless microphone systems to enable them to use new frequency ranges.
Overall, the company generated around 85 percent of its total sales revenue outside the German market. The Sennheiser Group currently has 21 subsidiaries, of which 18 are sales subsidiaries, in more than 50 countries worldwide. Further expansion of its global business activity will continue to be one of the audio specialist's strategic objectives in the future.
(Lee Baldock)
