"The growth we are experiencing has been achieved across the whole Sennheiser portfolio, and will continue as Sennheiser and its partners introduce a raft of new product innovations later in the year," says channel sales manager Simon Druce. "We now have Sennheiser specialists within each of our distribution partners and they will receive on-going training from Sennheiser and our manufacturing partners."
The change has also dictated the need for dedicated internal sales person, with David Atkinson, who has over 15 years experience in the pro audio market and joins from his previous position at Avid, taking up the position of order management co-ordinator.
"We have always worked closely with our strategic distribution partners and will continue to do so. We understand their position in the marketplace and how it adds important value to our brand coverage. Our investment in these companies and their customers will help to secure profitable and innovative project solutions."
David's role will be to assist Simon in continuing to support the strong growth that has been seen since Sennheiser's SDA (Selective Distribution Agreement) was introduced.
"We are delighted to have David join the team and his appointment will help us to ensure that the experience of purchasing Sennheiser is at the same high level, whatever route to procurement is taken."
Sennheiser's product specialists operate with the appointed sub distributors - Batmink, Leisuretec and Midwich.
(Jim Evans)
