Immersion rides that plunge visitors into a virtually surreal world have largely been the purview of giant theme parks. However, they are now beginning to emerge as standalone entertainment experiences in public venues around the world. Sensorama is a frontrunner in this trend with the development of VIX: a 24-person ride taking passengers on an underwater voyage at the Shopping Praia de Costa in Wila Velha, Brazil, a centre boasting more than 225 world-class shops and attractions.
The simulation experience is designed for families and thrill seekers alike, allowing passengers to travel through an underwater cave thousands of feet below ground to explore the nucleus of a new energy source, where a giant reservoir has lived devoid of human interference for over a thousand years.
"It's no longer about passively watching a movie, but feeling like you're actually inside the movie," said Lucas Werthein, co-founder of Sensorama. "There are just a few like it; it's a first for Latin America and just one of a handful of similar rides in the world."
Four Barco F35 projectors power the visual spectacular, featuring active and passive 3D stereo, highly accurate proprietary RealColor colour management technology, and flicker-free Smear Reduction Processing for high frame rates up to 120 Hz, ensuring a smear-free image at any resolution and with fast-moving content. A wide range of high-quality projection lenses is available.
A stunning 6,000 pixels, uncompressed video, an 18.3 3D audio system, immersive special effects and synchronized movements with six axis motion of freedom provide guests with a natural, vivid and immersive experience in flying, gliding and speeding through magical landscapes.
"The most interesting part is that all the technology disappears when you go into the ride. It's easy, simple and beautiful," said Leif Percifield, the project's head engineer. "You don't care how many wires, projectors and computers are involved because it's awesome."
"We are excited to collaborate with Sensorama on these types of innovations, where we can lend both our simulation expertise and entertainment industry experience to create amusements for a new generation," comments Gary Fuller, vice president strategic marketing, ProAV for Barco.
(Jim Evans)
