Over 4,000 people attended the Olympia show over the two days. Michelle Tayton, manager of The Event reports, "So often we hear claims of significant increases in visitor numbers year on year to exhibitions, but this really is irrelevant if those people are not serious buyers. There are only so many people working in the industry and our visitor list reads like a who's who in events and these people have actually placed orders during and straight after the exhibition.
"We have fulfilled one of our main objectives to deliver revenue straight into our exhibitors' pockets, which has resulted in a 20% increase on re-bookings for next year's Show."
Next year The Event Show will take place on 21 - 22 January 2009 at Olympia.
(Jim Evans)
