Peter Johansen (SGM Light CEO), Thomas Christensen (Matrix CEO), Urs Friis-Alstrup (sales manager Matrix) and Jakob Hansen (sales manager, Matrix)
UK - SGM Light has named Matrix as its new distributor for Denmark.
The news follows the recent appointment of Architainment Lighting as the brand’s architectural distributor in the UK.
Peter Johansen, CEO, SGM Light comments: “With Matrix as our new distributor here in Denmark, our customers will experience easier access to SGM’s products, and in general get all the benefits of Matrix’s service package. Our day-to-day focus is definitely targeted the big export markets. However, we also want to accommodate our home market, which will now be able to enjoy SGM demonstrations on several occasions.”
Thomas Christensen, CEO of Matrix, adds: “With the water and dust-resistant products, SGM has a unique market placement, and we are thrilled to be able to add them to our product range. It is also an added bonus to be able to represent a brand that is both Danish and a technological frontrunner.”
(Jim Evans)

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