Apart from Vijay's appointment, to further strengthen SGM's commitment to the area, a new SGM Service Centre has opened in Singapore to provide fast and reliable service to customers around the region. This centre will be supervised by Billy Magendran.
"I have spent my entire career in the lighting industry and I've kept my eye out for opportunities with SGM for a while," says Vijay. "What attracted me is the company's vast product portfolio for both architectural and entertainment lighting, and Singapore is the perfect gateway into Eastern territories."
Vijay believes the SGM brand is starting to gain a significant foothold in the Asia Pacific region - particularly due to a couple of recent projects: One of them was a project staged last year by Hexogon Solutions Pte Ltd who had been appointed to light up the City of Singapore during the 2015 Formula 1 Singapore Grand Prix. And Indonesian distributor, PT Goshen Swara, completed a project involving 40 P-5s and 40 Q-7s for Indonesian broadcasting company D'Six Studio, which is owned and operated by PT. Prima Global Indomedia. Several other projects have also contributed to cementing SGM's name and reputation in the region as a manufacturer of innovative LED lighting.
Having formerly operated from a base in Thailand, Asia Pacific holds a special place in the heart of Peter Johansen, SGM's CEO. "With Vijay at the helm and the new Service Centre in place, we've got both the right man for the job and the appropriate infrastructure to support him. We look forward to working with him closely and to establish our position in the region."
In the months to come, Vijay will embark on a series of regional roadshows, tradeshows and exhibitions.
(Jim Evans)
