USA - Shure Incorporated has announced that Mark Humrichouser has been appointed as its new director of US sales, bringing 15 years of experience in sales, technology, and the audio industry to the company.

Most recently, Humrichouser was team manager for Professional Systems and the Music Industry at Sennheiser, following a number of years as a regional sales manager and regional market development manager. Humrichouser led the 12-territory Eastern region to be the number one revenue-generating region for Sennheiser. In his role at Shure, he will assume responsibility for directing the US sales management group.

"Mark's fifteen years of experience in the audio industry make him particularly well qualified for Shure's Directorship," said Al Hershner, vice-president and general manager of Shure's US Business Unit. "Our team of regional and national account managers have significantly advanced the business since last October, making it another record-setting sales year for Shure. I think this sets a pretty good hurdle for Mark."

(Lee Baldock)


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