Shure @ the Brit Awards

UK - The Brit Awards, now celebrating its 25th year, saw Shure hard-wired and wireless mics plus personal monitoring being utilized. Many artists chose to use the combination of Shure Premier Wireless with a Beta 58A capsule. Those included four Brit nominee, Natasha Bedingfield who performed Chaka Khan's disco classic 'Ain't Nobody' with her brother Daniel. Another stunning duo to use Shure Premier Wireless were Jamelia and Lemar who performed a raunchy version of Robert Palmer's 'Addicted to Love'; both urban artists were nominated for several awards. Winner of Best UK Solo Artist, The Streets was another Shure wireless user delivering his recent UK number one track 'Dry Your Eyes'. Furthermore, arguably the highlight of the evening, Robbie Williams and Joss Stone chose to use Premier Wireless whilst performing Robbie's 'Angels', for which he received the Best Song Award. Joss picked up two awards for Best British Female Artist and British Urban Act.

Green Day performed their recent hit 'American Idiot' with a rich variety of Shure hardwired microphones, including the classic SM58 on lead vocals. Sir Bob Geldof received an award for his Outstanding Contribution to Music and wowed the audience with a stirring rendition of 'I Don't Like Mondays/Rat Trap' via a hard-wired Beta 58A whilst being accompanied by an orchestra.

Shure's Premier Wireless was also used in the backstage "studio" behind the scenes and on the "red carpet" where arriving artists were interviewed live. PA equipment and crew were all provided by Britannia Row Productions and included the Shure hard-wired mics, whilst Hand Held Audio (via Brit Row) provided Shure Premier UHF wireless systems and PSM700 in-ear monitor systems.

(Sarah Rushton-Read)

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