Airport House in Croydon was the host venue on Sunday 28 April when direct marketing company, Smart Sound Direct, held its SmartDay Out open day. Glasses at the bar rattled as associate director Paul Murray guided visitors through an afternoon of demonstrations. The full complement of MSA (Matched System Approach) PA systems were auditioned, accompanied by detailed information to help customers choose a set-up for their specific needs - from the versatile and compact 1,500W RMS (3,000W program) DJ Friendly Package to the 3,500W RMS (7,000W program) Portable Club rig. Live entertainment was provided by the talented Replay, allowing visitors to witness the power handling of instruments through the MSA range, while DJ magazine iDJ, recreated the club scene with a mixing session.

Three new products were launched at the show. The first of these, aimed at the DJ sector, is the affordable Ffatboy speaker line, which features double-ported enclosures to handle the low-end frequencies delivered from the American Eminence drivers. The-multi-functional Hermit Cab is a 'box-within-box', which allows an amplifier’s naturally cranked-up sounds to be recorded through the internal heavy-duty 50W RMS (100W program) 10" speaker - ideal for laying down tracks late into the night or recording several instruments simultaneously. Finally, there was a prototype of the lightweight SmartLite speaker system comprising a compact pair of bass bins that sit unobtrusively below the almost flat, pole-mounted speakers, whose small footprint delivers across-the-board definition and clarity.

Paul Murray was pleased with the open day: "After-show sales have been tremendous - from cables, accessories and amps, to the most powerful PA systems, the response has been staggering." Smart Sound plan to run another open day later in the year.

(Ruth Rossington)


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