"Recently, overseas companies have produced many large-scale concerts and events held in Korea. These kinds of events require powerful, large-scale high-end systems and we are now confident that we have a complete system capable of running such performances. This will increase the opportunities for us to participate in these large-scale events," continues Yun Choi. "And we can start to make inroads into other areas, such as the broadcast market, which used to be tough to get into due to the lack of a major product or system like a digital console. Nowadays, Sovico is actively working within broadcasting."
Since confirming the DiGiCo contract, Sovico has held about 50 demonstrations and seminars for customers in Korea and received a great deal of interest. Prior to this, it was more difficult for Korean customers to get access to DiGiCo products, which were generally only available when engineers from overseas visited to do events. "Sovico's frequent demonstrations give more opportunity for people to actually see and touch the product and, by providing that, will also help to show how user friendly this console is," adds Yun Choi. "The D5 Live gets many compliments as the best live digital console in the market with easy control, great intuitive interface, excellent sound quality and stability. Our demo seminar is running in two versions. We either demo the system in our building or visit customers with the product, and our markets vary from churches to art centres and broadcasting companies."
To help customers easily understand the D5 Live, Sovico is producing a Korean version of the D5 Live DVD manual. The first purchaser of a D5 from Sovico is by Modern Sound, one of the leading rental companies in Korea.
(Lee Baldock)
