Ian Spendlove with MTD's Hans Verhoeven
UAE - Two partnering agreements have helped leading event specialists, Spendlove increase their service offering for clients across the Middle East.

Spendlove's 'Smart Partner' programme sees the company enter agreements with European based businesses operating in the events industry that are looking to win work internationally. Spendlove's COO, Mike Smith has announced the company's latest 'Smart Partners' as temporary inflatable structure suppliers, Evolution Dome and temporary water and waste management specialists, MTD.

"The idea behind the Smart Partner programme is to not only encourage collaboration between the event industry's leading suppliers but also to create viable business opportunities for both partners," explains Mike. "Having been operating in the Middle East for 5 years, we have seen the growth of the live event production sector and are keen to continue to support this by working with those who share a similar ethos."

Under the Smart Partner agreement, Spendlove's partners gain access to the company's resources in the Middle East including full event trading licenses for UAE and Qatar, offices, contacts, sales team and workforce. In return, any contracts secured will see Showforce, Spendlove's sister company, provide the manpower and complete service support to carry out the work.

Mike added: "We are really pleased to announce that Evolution Dome and MTD have pledged their support for the Smart Partner programme. Both companies are innovative, dynamic and versatile - all qualities that will serve them well as they look to build their brands in the Middle East. Having worked with both teams in the past, we are confident we can deploy qualified and knowledgeable crew to support their efforts and look forward to the exciting times ahead."

(Jim Evans)


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