USA - Sphere Entertainment has announced that Sphere will celebrate the one-year anniversary of the Exosphere’s first illumination on 4 July with an all-new Exosphere content and audio experience – the Sphere Fourth of July Celebration presented by Verizon.
The Sphere Fourth of July Celebration will also mark the launch of two new features of the Exosphere experience: XO Stream presented by Verizon – an official livestream of the Exosphere that will be available 24/7 on thesphere.com, and XO Audio – custom audio synced to content on the Exosphere that will be audible both onsite within Sphere’s property and online via XO Stream.
Earlier in the evening, Sphere will honour the Las Vegas-based student artists who participated in the Sphere XO Student Design Challenge with a special pre-show ceremony.
“Sphere has become a global landmark that has redefined the live experience, including the Exosphere, a captivating platform for storytelling since it first illuminated last Fourth of July,” said Jim Dolan, executive chairman and chief executive officer, Sphere Entertainment. “We’ve only scratched the surface of what Sphere is capable of both creatively and technologically. Now, with the addition of XO Audio and XO Stream, we are building on our commitment to immersive experiences that create a deeper multi-sensory connection – one that can be shared across the Las Vegas community and around the world.” “
“This Fourth of July we are celebrating the Exosphere and all the ways it amazes and connects with audiences around the world, building on its impact and reach,” said Jennifer Koester, president and chief operating officer, Sphere. “With the launch of both XO Audio and XO Stream as part of the Exosphere experience, brands and artists can create an even more immersive experience both live and across social media.”
Prior to the Fourth of July Celebration, a special pre-show ceremony earlier in the evening will honour the Las Vegas student artists who participated in the Sphere XO Student Design Challenge, in which local students designed art inspired by the Fourth of July for the Exosphere. The eight student winners whose art was chosen to appear on the Exosphere will be recognized, and their art will debut on the Exosphere during the ceremony before continuing to run throughout the summer. Additional information about the winners will be announced following their Exosphere debut.
As the official presenting partner of the Sphere Fourth of July Celebration, Verizon will be incorporated into custom content on the Exosphere that will run throughout the evening’s programming, including during the countdown to the main show. Verizon will be featured on thesphere.com as the presenter of XO Stream on 4 July and beyond.
The Sphere Fourth of July Celebration presented by Verizon will honour America in six acts in ‘the ultimate tribute to art, science and wonder, and how that unites us all’. The content, which was created and developed by Sphere Studios – an immersive content studio dedicated to creating multi-sensory live entertainment experiences exclusively for Sphere – ‘highlights America’s entrepreneurial and innovative spirit, which Sphere exemplifies’.
