Some stylish re-branding by SSE Audio Group proved attractive for a company reassuring the market of its future longevity (the company was founded in 1974 by directors Heather and John Penn). The re-branding underlines SSE's presence as not just a PA rental and service provider, but also as a fully-fledged equipment dealer (now an approved Yamaha Digital dealer) and construction company, providing stage sets for purchase and hire.

On the PA rental side, SSE confirmed they are now members of the V-dosc Network, and that recent improvements to the software control of their Nexo Geo-T system has been extremely well received by visiting sound engineers to this year's V and Reading festivals.

SSE has re-tooled its range of stage deck products, a new aluminium profile extrusion of just 75mm makes for a compact system; six sections stacked in the same space as two decks of older conventional systems, and 20% lighter.


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