UK - Staging specialist Stageco successfully delivered a complex structure for a major promotional event by EA Games in one of London's busiest thoroughfares this October. The electronic games publisher was showcasing its latest generation of video games and consoles in Trafalgar Square, offering members of the public the chance to compete publicly with celebrities such as Dizzee Rascal and Lil Chris, alongside hosts Dick & Dom.

The event, part of the London Games Festival, was produced by Live Nation, who called on Stageco to build a double stage, linked by a catwalk, two band roofs (previously used by Johnny Halliday and Bon Jovi) and two extensive screen support structures.

Live Nation's production director John Probyn felt that Stageco had performed an exemplary job under tough conditions. "Trafalgar Square is not the easiest place to stage an event," he says. "It's effectively a major roundabout, with listed paving stones and thousands of pigeons to contend with. Stageco were able to work overnight and were bang on time, which helped enormously."

(Jim Evans)


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